There are two primary components that must be managed in any e-mail campaign: (1) the mailing list and (2) the mailing piece.

Managing Your Mail List

BOLD assumes that it is better and easier for you to manage your list locally, using your own database or spreadsheet tools. When you are preparing to send a bulk e-mail, simply export and upload your list to our SQL database manager via an easy-to-use web page.

Once your list resides in our database, it can record opt-in and opt-out requests, bounce messages and key behavioral information such as the number of times a person opened the e-mail or clicked on a link in the e-mail or click-thrus on a given link or links in your e-mail.

BOLD’s e-mail logistics web site has many other useful features. For example:

• You may send to the entire list or create a subset.
• All communication with BOLD is managed through the site.
• You can queue up e-mails to be sent at future dates and times.
• Each email counts opens, opt-in/opt-out stats, total sent, hard and soft bounces and click-thrus.

Managing the Mailing Piece

BOLD will work with you to develop each individual e-mail or one or more templates so that you can simply change the content each time you want send e-mail to your group. Or, you can provide your own and BOLD will add the necessary tracking code. Or both! It’s a flexible process that gives your organization many options.

This process includes development of the necessary pages on your web site to handle subscriptions, recipient opt-in and opt-out requests, a copy of the actual mailing piece or newsletter in case a recipient is unable to read it as an e-mail, and so on.